Vivinavi : Tottorishi : (Japan) Tottorishi

This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)

Tottori Summer: Seafood Delights Campaign ～ Rock Oysters&White Squid ～

To coincide with the arrival of the season for Iwakaki and Shiroika—Tottori’s summer prefectural fish—we are currently running the “Tottori Summer: Seafood Delicacies Campaign ～ Iwakaki&Shiroika ～,” a social media campaign where you can win prizes by eating Iwakaki and Shiroika.

Please enjoy the delicious flavors of “Iwakaki” and “Shiraika,” Tottori’s summer delicacies that come highly recommended by local fishermen.


■ Campaign Overview
1. How to Enter

・ During the campaign period, please order or purchase dishes or products featuring Iwagaki ・ or Shiroika, and post a photo and comment on your social media （—Instagram or X ）—account.

・ 14 winners will be selected by lottery to receive luxurious prizes ！

（ How It Works ）

（ 1 ） Order or purchase “Iwakagi” ・ “Shiraika” Order or purchase eligible menu items or products

（ 2 ） Take a photo or video of the product(s)

（ 3 Post your thoughts on the product on Instagram or X, tagging “#TottoriGourmet” and either “#Iwagaki” or “# Shiroika”

（ Iwakaki ・ URL listing stores where Shiroika can be eaten or purchased ）

* Please open this in a browser.

https://umigochi-summer.s.gy/ map

（ Tori-Net “Food Paradise” Promotion Division Website URL ）

https:// www.pref.tottori.lg.jp/286500.htm

2. Duration and Prizes

（ Reference ）

■ White Squid （ Fishing Season ／ 6 ～ November ）

From early summer to late fall, the fishing fires that blaze brightly at night are a seasonal tradition of the Sea of Japan. The Kensaki squid caught under these fishing fires are known locally as “Shiroika” (white squid); with their strong sweetness and rich flavor, they are a popular delicacy that epitomizes summer in Tottori.


・ Tottori Ink-Free White Squid “Shiraki-hime” （ Shiraki-hime ）
a> Since the ink sac is removed on board before shipment, there’s no need to rinse out the ink during preparation, so your sink, cutting board, and clothes won’t get dirty. It can also be shipped as part of an assortment with other fish.

■ Iwagaki “Natsuki （ Natsuki ） ” （ Harvest Season: June ～ – August ）


Wild rock oysters that shine as brightly as the summer sea off Tottori.

Grown along the San’in Coast, where high-quality phytoplankton thrives, these rock oysters feature plump flesh and a smooth texture; their rich “milk of the sea” offers a truly exquisite taste.

Wild rock oysters harvested in Tottori Prefecture are called “Natsuki,” and high-quality specimens with a shell height of 13 cm or more are awarded a brand label. Only about 10 percent of the total catch receives this label, making them a rare delicacy.